eBay Worshop – June 6th – Sell Internationally!

Topic: International Research to Maximize your Sales! Discover new markets and cash in on the new UK Listing Option!

Host: Terapeak

Date: Friday June 6

Time: 11:00 a.m. to 12:00 p.m. PST

Visit the eBay Workshop Board

eBay’s recent addition of an option to include your listings on the UK site for pennies means that you can now advertise your sales to an entire new market! This month learn to make the most of your listings by using Terapeak’s UK research. Understand this new market quickly and easily using Terapeak’s market research. Join Denise from Terapeak to review how market research can take the guess work out of your auction listings and find new and unique UK niche markets!

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Terapeak 5.0 – Now Available at a Computer Near You!

Hello! Welcome to a new era of Terapeak research!

This week we launched Terapeak 5.0, the next generation of our existing site that incorporates not only a fresh new look and feel (and oh yeah, it’s faster too) but also some unique new features.

Those of you familiar with the site will notice that Terapeak now includes actual seller ID’s in all reporting (no more hashed number reports) and numerical totals in the category trending (previously it was percentage of total value). For example:

tvgraph

We can see that the week ending March 09, 2008, $429.88 K of sales occurred in the
Consumer Electronics > Televisions > LCD Flat-Panel TVs > 40-49 inch LCD TVs
category.

We’ve also taken our user’s feedback to heart and developed new tools that answer a question we hear everyday, “what can I sell on eBay?” Our new Hot Research tools make finding hot products and discovering new niches easier by providing you with information on what eBay shoppers are actively searching for, and what items are topping the sales within sub categories. The following is a report on the Hot Products within the Clothing, Shoes & Accessories > Men’s Clothing > Shirts > Casual category:

tshirt mens

The Terapeak team is very proud of the 5.0 site, and we all hope that you’ll check out our new features, and our new interface! For more information, drop us a line here or at support@terapeak.com

-denise

MAC Eyeshadow BIG on eBay this Spring

Makeup

One of this month’s hot categories on eBay is Health & Beauty>Makeup>Eye Shadow>MAC.
Mac is one of the leading producers of cosmetics, health and beauty products, with flashy ad campaigns featuring celebrities like Missy Elliot, Fergie, and Dita Von Tees.
MAC makeup accounted for over 30,000 listings on eBay last month, with an average price of $19.75 and an impressive sell through rate of $71.73%.
Some of the listings sold for as much as $1000.00!
Take a look at a two year trend in sales and success rate for MAC Eye Shadow from Terapeak Marketplace Research:
mac graph
This is a very seasonal category, showing sales peaks in the spring of each year. This year’s peak is the highest yet.
This category has also enjoyed a very steady success rate since last fall.
Maybe its time to add some “Glam” to your eBay listings this spring!

Vintage Cameras a Hot Item on eBay through February

Let’s take a look at an interesting result from Terapeak‘s Hot Category List from the last 30 days: Category # 11721: Vintage TLR Cameras.

Sporting a very unique look compared to modern cameras, TLR cameras were very popular in the 1950’s and 60’s. TLR stands for Twin Lens Reflex, meaning the camera has two lenses of equal focal length (one lens for the viewfinder and one lens to capture the image.) The advantage of the TLR over modern SLR (single lens reflex) cameras is that the viewfinder is not obscured during exposure, and maintains a constant view of the subject. However, unlike SLR cameras, many TLR models present challenges when judging depth of field, or taking close range photography.

camera example

There were 3,432 TLR camera and accessory listings on eBay in the last 90 days, with an overall success rate of 63%. Prices ranging from the affordable (an average price of $115.00) to the extravagant (a rare Rolleiflex Tele-Xenar model sold for $3500.00).

And as you can see from the trend, sales for TLR (twin lens reflex) cameras recently hit a two year peak.

2 year trend graph
Now that digital cameras have become so common, it’s great to see buyers still taking an interest in film based cameras, especially these vintage models.

GI Joe sales steady as film project moves forward

GI Joe figures are a hot product category on eBay, and it’s only going to get hotter as a live action movie based on the popular toy and cartoon series has recently gone into production.

Director Stephen Sommers (the Mummy) is attached to the project and actors Marlon Wayans, Sienna Miller, and Christopher Eccleston have joined the cast.

Nearly 40,000 GI Joe listings ended in the last 30 days on eBay.com, 66% of which ended in sale, and worth over $690,000.
The 3 3/4 inch GI Joe action figure category showed up in this month’s Terapeak Hot Category list, due to a high success rate, and growing demand.
Here’s a trend of that category:

Graph from Terapeak

 The listings in this category have enjoyed above a 60% sell-through rate for the last years. This means that 60% of all listings sell, and that’s a steady category!

Hasbro’s other line of toys, Transformers, was also adapted into a film franchise that grossed over 300 million in the US box office. Demand for Transformers toys peaked at the time of the movie’s release last summer, and demand for GI Joe listings will likely follow the same pattern.

Demand for Heath Ledger Memorabilia Soars on eBay

Heath Ledger’s star was already on the rise in anticipation for his role in the upcoming Batman sequel, the Dark Knight. His recent passing has sparked a huge increase in demand on eBay for anything associated with the actor.

Here is a trend  from Terapeak Research showing the steep upswing in eBay listings with titles containing the actor’s name.

a 90 day trend for Total Listings containing the terms “Heath Ledger” and a 90 day trend for the Success rate of the sampled listings.

In the last week, listings have soared up to 400-500 per day, with a surprisingly high sell- through rate of between 70-90 %. The bulk of the listings are still firmly planted in the DVDs & Movies category (as was the case throughout the last 90 days), however the amount of listings in categories like Entertainment Memorabilia, Books, and Collectibles have all seen a dramatic increase. 

 

Super Bowl, Super Tickets?

Sports fans and those living with sports fans know that Super Bowl Sunday is right around the corner. This February 3rd, the Patriots meet the Giants in Glendale, Arizona. One billion people worldwide are forecasted to watch the game, with more than 75,000 at the University of Phoenix Stadium to watch live. Will the Patriots remain undefeated?  And how much would you have to pony up for one of the coveted Sunday tickets? We can look to recent eBay ticket sales to see!

 

Recent reports from Terapeak.com show that the average ticket price is $4,481 with a grand total of $1,855,304 worth of ticket sales over the past 30 days.

 

Tom Petty and the Heartbreakers are playing the half time show this year (here’s hoping that there aren’t any more wardrobe malfunctions) – recently a signed guitar from the group sold for $850 on eBay. You can still score a CD for an average price of $6.65 on eBay, so there’s time to catch up on the hits before Sunday.

 Who are you cheering for this weekend? And have you purchased tickets through eBay before?To check today’s statistics, visit Terapeak!